Cake Market Outlook: The Rise of Online Sales and Artisanal Products
The global cake market was valued at USD 65.68 billion in 2023 and is projected to reach USD 80.42 billion by 2030, exhibiting a Compound Annual Growth Rate (CAGR) of 3.0% from 2024 to 2030. A primary driver of this growth is the enduring tradition of celebrating special occasions and successes with cake cutting. The market is also significantly boosted by the increasing demand for cakes as desserts, particularly among millennials and Gen Z consumers, during dine-outs and weekend parties worldwide. Furthermore, a growing health consciousness, driven by conditions like gluten sensitivity and celiac disease, is leading to a surge in demand for gluten-free and organic cake options. A 2023 study by the University of Nebraska-Lincoln indicated that 25% of Americans follow gluten-free diets, prompting bakeries to cater to this niche. This rise in health-conscious consumer behavior has spurred innovation, with gluten-free bakeries developing diverse and flavo...